Bay Area Action Timeline

1970
First Earth Day
April 22, 1970 — The first Earth Day is organized by US Senator Gaylord Nelson to raise awareness about environmental issues like air and water pollution. The nationwide teach-in-style event saw millions of Americans participate in rallies and demonstrations, and led to the creation of the Environmental Protection Agency later in 1970. The event is widely considered the birth of the modern environmental movement in the United States.
1990
20th anniversary of Earth Day
April 22, 1990 — Earth Day 1990 goes international with events in over 190 countries. The headquarters is located in downtown Palo Alto, CA.
The birth of BAA
April — Following Earth Day, Bay Area Action is founded by employees and volunteers of the international campaign.
Eco-Store
The Eco-Store is started by Amy Peters in the front of BAA’s retail-level space in downtown Palo Alto, selling books, posters, buttons, compact fluorescent lightbulbs, Earth flags, and more.
Beating back traffic
The Beat the Back-Up Day Parade raised awareness of commute alternatives.
Redwood Summer
BAA volunteers participate in numerous actions and rallies in Humboldt County to protest logging of old-growth redwoods.
1991
BAEPAN

Bay Area Environmental Peace Action Network (BAEPAN), under the leadership of Owen Byrd, plays a major role in encouraging people to write letters against the first Gulf War.

Forests

Butano Forest campaign works to protect ancient redwoods and Douglas fir trees in San Mateo County.

Working Earth Day

Earth Day 1991 celebrates Working Earth Day by helping employees take measures to make their workplaces more environmentally sound. BAA produces a “Workplace Environmental Audit” and a “Guide to Starting a Workplace Recycling Program.”

Nonprofit status

Owen Byrd files for Bay Area Action’s 501(c)(3) nonprofit status.

Board forms

BAA forms its first board of directors. The “Council of Facilitators” consists of Terry Burke, Owen Byrd, Joan Chaplick (Vice Chair), Peter Drekmeier, Susan Kulakowski, Geoff Nicholls (Chair), Chuck Peterson, Bob Regan, Susan Stansbury, and Bob Valdez.

Six subcommittees are created: (Communications, Finance, Fundraising, Office Structure, Programs, and Volunteers)

1992
Hundredth Monkey

The Hundredth Monkey campaign aims to stop nuclear testing in Nevada. BAA activists protest and some are arrested at the Nevada Nuclear Test Site. In June the House of Representatives passes HR 3636, the Nuclear Testing Moratorium Act, calling for a year-long moratorium on the detonation of nuclear bombs in Nevada.

Voting Earth Day

Earth Day 1992 focuses on a Voting Earth Day by encouraging citizens to make environmental issues a priority when voting. BAA distributes information about ballot initiatives and candidates to educate voters about their choices.

Schools Group grows

Students from Menlo-Atherton, Palo Alto, Woodside, Gunn, Castilleja, and Bellarmine High Schools assume leadership of the High Schools Group. Activities included grant writing, outreach, and creek cleanups.

Earth Summit

An eco-performance organized by BAA and Earth Circus Performance Troupe at San Francisco’s Federal Building draws attention to the importance of the Earth Summit in Rio de Janeiro.

Aid to Big Mountain

Several BAA members road-trip to Arizona to bring food and cloth­ing to the Dine people at Big Mountain, sacred ground to both the Hopi and Navajo peoples, threatened by US mining interests.

Etc.
  • Peter Drekmeier embarks on a tour of Central America.
  • Holly Kaslewicz becomes BAA Council Chair and Hilary Barber is named Vice-Chair.
  • August: Earth Circus becomes a BAA affiliate project.
  • Sep–Oct: Saren Simitian (Joe’s father) becomes BAA’s office manager.
  • Nov–Dec: BAA Council welcomes new/returning members Chuck Peterson (Co-Chair), Michael Tiemann, and Rich Follansbee.
  • Nov–Dec: New affiliate SANE/FREEZE.

“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

1993
EV Project

The Electric Vehicle Project is launched by David Coale when Earth Day 1990 staffer Will Doolittle donates a 1978 MG Midget with the condition that it be converted to run on electricity.

Earth Day at Stanford

Bay Area Earth Day 1993 brings together thousands of people from throughout the Peninsula for an eco-fair and concert at Stanford University. Speakers include Congressmember Anna Eshoo, Earth Share President John Robbins, and performers include Michelle Shocked and Peter Apfelbaum.

Time to move

BAA loses its free home at 504-A Emerson Street and begins the search for a new home. Move-out date is August 15.

EPA Community Garden

The Weeks Street Garden in East Palo Alto is established by EPA-HAS and BAA’s Jim Steinmetz, as an organic food garden with plots for community members.

Etc.
  • Jan–Feb: Kathy Armer joins the BAA Council.
  • Jun: Hilary Barber returns to the BAA Council.
  • BAA’s Action newsletter changes publishing schedule from bimonthly to quarterly, increasing pagecount to 12 but de-stressing the production schedule.
  • Aug–Sep: Abhay Bhushan steps down from the BAA Council. Dr. Cindy Russell and Frank Lopez join. Chuck Peterson takes a sabbatical and steps down as co-chair. Steve Moretta takes over as co-chair.
  • The BAA Council goes on its second annual council retreat on June 26 and 27 in Santa Cruz to discuss BAA’s philosophy, goals, and di­rection.
1994
New home

Drawn-out negotiations to lease the former Bergmann’s Department Store location in Midtown Palo Alto prove fruitless, so BAA finds a home around the corner at 715 Colorado Avenue and sublets office space to a number of other nonprofits and small businesses.

Earth Day focuses on creeks

Earth Day 1994 focuses on watershed protection with a Youth Environmental Summit and production of a 30-minute video, “A Creek Runs Through It” about San Francisquito Creek. Nearly 100 people participate in a creek clean-up that removed 11 dump truck loads of trash and garbage from the creek.

Midtown Community Garden

Jim Steinmetz and other volunteers establish the Midtown Organic Garden in a vacant lot behind the Palo Alto Co-op Market, a short walk from the new BAA office.

Anne Frank

The Anne Frank in the World exhibit brings attention to human rights issues. BAA hosts the international exhibit in Menlo Park and organizes field trips for local schools to visit.

Decadent Dinners

BAA staffer and chef Laura Stec launches Decadent Dinners, savory celebrations that teach the connections between food and the environment.

Etc.
  • Summer — Peter Drekmeier and Diana Maxwell take the Headwaters Forest slideshow to Europe (UK, Prague, et al).
  • The Schools Group produces a successful Earth Day Youth Environmental Summit, receives a $15,000 grant, participates in a retreat and ropes course, and backpacks in the Trinity Alps.
1995
Think Tunnel

BAA joins the Devil’s Slide campaign for an environmentally responsible alternative to the freeway proposed over Montara Mountain to prevent further washouts of Highway 1 south of Pacifica on the San Mateo coast.

Earth Day focuses on habitat

Earth Day 1995’s theme is Restoring Nature, Restoring Hope, and BAA forms a coalition of 25 environmental groups to organize 14 hands-on restoration projects around the Bay Area. This launches BAA’s Habitat Restoration Project which continues to this day with Grassroots Ecology’s work on local restoration efforts.

Forum focuses on the ESA

Congressmember Anna Eshoo hosts BAA’s public forum on the Endangered Species Act.

Schools Group wins award

The BAA Schools Group is recognized with the 1995 Bay Area Youth Service Award. Also, nine students spend three weeks with EarthWatch in Ontario, Canada, studying old-growth stands within the five-million-hectare Lake Temagami Natural Region.

BikeWeek

BAA collaborates with community businesses to host BikeWeek, seven days of free things if you get there by bike, including Bike to Market day, Bike to Breakfast Day, and Bike to Healthclub Day.

Etc.
  • Jim Steinmetz steps down from co-directorship; Jon Scott and Rachel Dinno join the BAA Council.
  • Summer: Caleb Allen, Alten Atkinson, Tricia Sampson, and Allison Shore join the BAA Council. David Smemoff joins Steve Moretta as BAA’s co-chair.
  • Fall: BAA’s first website goes up, thanks to Steve Glikbarg at Impact Online (fellow tenants at 715 Colorado Ave).
  • David Smemoff is appointed to the Board of Directors of the Mid-Peninsula Regional Open Space District.
  • The 1995 BAA Activist of the Year Award goes to Joe Barnwell, a steadfast coastside activist and leader in the fight to stop the Devil’s Slide bypass. Joe led numerous educational hikes on Montara Mountain, mobi­lized many people in the community, and founded the Coastal Alliance.
1996
🚀 relume launches
The Planet on Your Plate

Earth Day 1996’s theme is the Planet on Your Plate, with a coalition of 40 organizations and 100 restaurants offering events to educate people about connections between food and the environment. Restaurants serve Earth Day Specials during Earth Week and 20 community gardens offer workshops and work parties. EEAT (the Environmental Eating Action Team) is formed, and hosts the Stanford Business School Noontime Food Fest.

YEA!

Under the leadership of Sue Nicholls, BAA’s Youth Environmental Action (YEA!) project is established to educate younger students about local environmental issues. The Elementary Outreach Program, designed for students between fourth and sixth grade, focuses on San Fran­cisquito Creek.

Circus abroad

Earth Circus Performance Troupe conducts a highly successful two­-and-a-half month summer tour in England and Ireland.

EV 2

Members of the Schools Group convert a VW Rabbit to electric with help from the EV Project.

Voters choose tunnel

Voters approve the Devil’s Slide Tunnel Initiative with 74% of San Mateo County voters putting to rest the ill-conceived plan for a freeway over Montara Mountain.

Etc.
1997
Forests for the Future

Earth Day 1997’s theme is Forests for the Future and includes three campaigns: The 3-Point Paper Pledge encourages use of tree-free and recycled paper; the Phonebook Forest educates people about the destruction of old-growth forests for producing disposable phone books; and the Adopt-a-Forest campaign encourages people to take steps to save our national forests. The Earth Day Decadent Dinner is the Feast for The Forest, and eater-tains 250 guests, promoting the sustainable practices of over 20 local food companies which sponsored the event.

Arastradero Preserve

Under a Stewardship Agreement with the City of Palo Alto, BAA begins the Arastradero Preserve project to dismantle a house and barn on the 609-acre city-owned preserve.

Teaching kids about food

EEAT launches the Peaceable Plate Schools Lunch Program, in collaboration with the Palo Alto Humane Society, using The Full Circle Food Cycle to teach students about food and environment connections.

MPACT

To improve Stanford’s development plan for the Sand Hill Road corridor, BAA helps launch MPACT, a citizens’ group putting together a ballot initiative campaign with an alternative plan. Although MPACT’s Measure M ultimately only won about 40% of the votes, the campaign brought together new allies and created new thinking about local land use issues.

Expanding CSAs

EEAT works with Hayfields Farm on the “Love Your Mother Brunch,” advocating to establish a CSA (Community Supported Agricultural farm) in Portola Valley.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

1998
Sense of Place
Earth Day 1998 celebrates A Sense of Place: Bringing Earth Day Home. A broad coalition of over 70 organizations, hundreds of schools, and religious organizations use BAA’s resource packets to incorporate Earth Day into their lessons. In addition, over 100 hands-on activities offer people a chance to restore their “sense of place.”
Green Teams
BAA launches Green Teams to coach groups of friends, neighbors, and co-workers how to live a more sustainable lifestyle by following a six-week curriculum.
Rallying support for Headwaters
The Headwaters Forest campaign, still at work eight years after Redwood Summer, continues efforts to protect 60,000 acres of the Headwaters Forest. Citizen demonstrations in a dozen cities call for public acquisition of this ancient forest.
Better lunches
Peaceable Plate Schools Lunch Program / EEAT work with Sodexo to introduce two new vegetarian items into the Palo Alto schools lunch program.
Leadership change
Longtime volunteer and BAA co-founder Susan Stansbury takes the reins as executive director.
1999
Why not carpool?
BAA’s Schools Group conducts a human sign action on the Embarcadero Road bicycle bridge over 101, asking drivers “WHY NOT CARPOOL?”
Sustainability in focus
Earth Day 1999’s theme is Shaping a Sustainable Society. Events include creek clean-ups and trail maintenance days, over 250 people greet the day at a Sunrise Celebration, and over 400 schoolchildren participate in an Earth Day art contest.
Protesting the Gap
The Schools Group’s Gap Campaign calls attention to the Gap’s use of sweatshop labor and its ties to clearcutting of the remaining old-growth forests of Mendocino County.
Focus on food
EEAT begins the Thursday Night Dinner Salon, planet-friendly cooking classes, and Giant Cookie fundraisers, educating on the effects of wheat and sugar on the environment.
2000
Clean Energy Now!
Earth Day 2000 focuses on clean energy. Local events include a Sunrise Ceremony, promoting CFL lightbulbs with Palo Alto Hardware, spring planting at the BAA organic garden, and restoring a section of San Francisquito Creek’s banks.
Volunteer of the Decade
David Smemoff is named Volunteer of the Decade for his dedication to the organization, count­less volunteer hours, con­tagious positive attitude, and inspirational leader­ship.
Forum
The Bay Area Environmental Forum program brings speakers and timely discussions to scores of people each month at the Peninsula Conservation Center.
SUV tickets
BAA members distribute “parking tickets” to SUVs parked in Downtown Palo Alto and Mountain View’s CalTrain station, giving drivers educational citations that advocate for more responsible and lower-emission vehicles.
10 years of action
BAA celebrates turning 10 at the BAA 10th Birthday Bash at the Woman’s Club of Palo Alto.
2001
BAA+PCCF
Bay Area Action and the Peninsula Conservation Center Foundation officially merge boards and staffs. BAA moves its office to the PCC building. The team is led by co-directors David Smemoff, Holly Million, and Peter Drekmeier.
It’s Official
The name Bay Area Action is officially retired when Acterra unveils its new name at the It’s Official! Party, an evening soirée in the PCC parking lot featuring entertainment, food, games, and a surprise banner-drop revealing the organization’s name and new logo.
2004
Schoolie Reunion
Acterra hosts a Schools Group Reunion, with around 40 grads returning to socialize, eat, and play a game of BAA Jeopardy.
2015
25th anniversary
Former BAA supporters celebrate BAA’s 25th anniversary with BAA25, a reunion at Foothills Park and afterparty at Rossotti’s Alpine Inn.
2020
Truth matters
BAA members reunite with a human sign reading “TRUTH MATTERS” at the entrance to Facebook’s corporate headquarters, protesting the company’s refusal to fact-check political ads run on their site.
2024
Looking BAAck
Former members realize BAA’s story and achievements will be lost to the historical record if something isn’t done to make it permanently available for future scholars. Mark Bult recruits several BAA founders and key volunteers to help.
2025
History Project kickoff
January 2025 — The BAA History Project is announced publicly.
35th anniversary
April 22, 2025 — The BAA History Project invites everyone to reunite virtually for the 35th BAAnniversary Zoom.